Denial means less pain and more craving. Less denial means less craving but more pain. An aside: denial is often about not wanting to alienate people around you. Making your pain known can have unpredictable consequences. Being in denial isn’t simply about not wanting to accept what is happening in you, or to you. That’s often far less of a problem, especially to someone who doesn’t like themselves, than to lose the people around them. As an impulse, nurtured during childhood, this kind of fear of abandonment is both very understandable and hard to shift. It is, however, possible to shift. The craving? That’s the medicine you look for to avoid the pain, and it may come on a plate, wearing clothes, in a bottle, in a bookies, in a syringe, standing next to you even when you and they wish they weren’t … it’s all a kind of addiction.